VERY 'DEMURE' JEWELERY TO FOLLOW THE FASHION THAT IS SWEEPING THIS END OF THE YEAR

buntil just a few minutes pass scrolleando with the mobile phone so that the term demure makes its stellar appearance. Whether in a publication, in a news story, or in that WhatsApp group of friends or family: at the end of 2024, this word has emerged on TikTok like foam to warn us that a new fashion trend will reach our looks ( in fact, it is already installed in stylists and style experts). To understand it better, let's remember the video of the tiktoker who coined the term, Jools Lebron:  “Do you see how I put on makeup to go to work? Very demure. Very conscious. I'm not going to work with green eyeliner. I don't look like a clown when I go to work. I don't try too hard. I am very aware of this when I am at work. Do you see how I look very presentable?” 

Like any viral term, the term has gone one step further, infecting the fashion sector, which is why, according to social networks and professionals in the sector, when we talk about women demure, We talk about those that They dress in a sober style, one that is modest, one, above all, suitable for every occasion, elegant in its truest meaning.

What does this mean? Well, a person who wants to join the trend, in their daily life, would opt for jewelry like the pearl, with earrings like the Pia, the Tiny Turritella, the Bruna or the Laurene, among others in our catalogue. Also the earrings ofattention They are one of the preferred options for anyone who has already incorporated this aesthetic. Of course, another important aspect that the influencers also emphasize in their videos comes into play here: any decision must be made with mindfulness, that is, with awareness. For example, a girl demure would take the Ingrid Hoops or the Bubble on almost any occasion, but I would not wear more striking options, such as Bay, any day and without thinking about it first.  


To understand it better, just think of those times when we go to an event or meeting and we don't want to be the protagonist. If we empathize with that moment, and with the previous choice we make of clothing, we can understand it a little better. Instead of wearing flashy earrings like the Cher , we opt for more discreet pairs like the Aura . Necklaces like the Birthstones , which are significant, but not at all extravagant, are more demure options than the Gorgonian Perlas , a Trending Passport , the Lucrecia , or the Malibu . Of course, everything depends on the context, that is, if we are walking along the coast and our outfit is simple, we can wear layered necklaces, stacked rings or slightly striking bracelets like the Wilma or Matilda are no problem. Once again, like any bet, it's all about knowing how to wear it.

Another relevant factor when talking about the term is knowing how to differentiate it from one of the most viral this year also on social networks, the brat. With the singer Charli XCX as its ambassador, we can affirm that they are almost two opposite aesthetics. While the demure is sophisticated and modest, the brat has obvious airs of luxury, but in a casual and somewhat more "trash" way. Be bratIn short, it is something like wearing looks that could resemble one made up of aros XL, with crop tops, fluid pants, cycling glasses, and eyeliner green.